Post by account_disabled on Dec 3, 2023 0:26:44 GMT -5
In their groundbreaking book Experiences: The 7th Era of Marketing , about rethinking marketing for the digital age, Robert Rose and Carla Johnson say: “In this new era of marketing, unique, impactful and differentiating content-driven experiences will become as important as product development. Successful marketers will adapt and change in a constantly evolving media operations that focuses on creating wonderful experiences to inform, entertain, engage and evolve the customer.”
But is it enough to act just because we can? Why should we be so obsessed with personalization? We could answer this question by saying that it is to make a difference or to encourage loyalty… all of Buy Bulk SMS Service which are fair. In short, retailers who excel have an effective personalization strategy in place. Amazon 's personalized recommendations largely explain its success.
Netflix is currently waging an increasingly bitter war primarily on two fronts: content and recommendations. Netflix subscribers agree that it excels at personalized recommendations. Nike has differentiated itself in personalization: innovations include the ability for customers to customize their own clothing and shoes; some stores have assortments tailored to local customers; and the famous success of the Nike Shop the Look application are examples that prove that personalization is a real issue.
But is it enough to act just because we can? Why should we be so obsessed with personalization? We could answer this question by saying that it is to make a difference or to encourage loyalty… all of Buy Bulk SMS Service which are fair. In short, retailers who excel have an effective personalization strategy in place. Amazon 's personalized recommendations largely explain its success.
Netflix is currently waging an increasingly bitter war primarily on two fronts: content and recommendations. Netflix subscribers agree that it excels at personalized recommendations. Nike has differentiated itself in personalization: innovations include the ability for customers to customize their own clothing and shoes; some stores have assortments tailored to local customers; and the famous success of the Nike Shop the Look application are examples that prove that personalization is a real issue.