Post by account_disabled on Dec 3, 2023 0:25:52 GMT -5
What's stopping you? That 95% of retail CEOs consider personalizing the customer experience a strategic priority . With so many retailers convinced (in theory), what's stopping them (in practice)? Retailers face some common tactical challenges, both in getting personalization off the ground and in keeping it in place.
These challenges include, but are not limited to: Data Management: Collect, verify, store, clean and secure data Data Analysis : Synthesize data to make it relevant and actionable Volume Management: Being Country Email List able to deliver consistent personalization at scale with agility Setting up collaboration: Maintain consistency and visibility across the enterprise, starting with having the right tools and technology.
There are of course many other things we could mention – building “next level” connections, personalizing loyalty and rewards programs, testing A/B variations of personalization – all of this relies on the right combination of big data, advanced analytics, AI, machine learning and intelligent design. In such an environment, the real-time, agile and scalable power of the Cloud is no longer an option. But once again, it's not a question of size: retailers across all sectors have recently succeeded in creating differentiated and truly personalized experiences, both online and in-store. Part of it is finding out what customers' real expectations are .
These challenges include, but are not limited to: Data Management: Collect, verify, store, clean and secure data Data Analysis : Synthesize data to make it relevant and actionable Volume Management: Being Country Email List able to deliver consistent personalization at scale with agility Setting up collaboration: Maintain consistency and visibility across the enterprise, starting with having the right tools and technology.
There are of course many other things we could mention – building “next level” connections, personalizing loyalty and rewards programs, testing A/B variations of personalization – all of this relies on the right combination of big data, advanced analytics, AI, machine learning and intelligent design. In such an environment, the real-time, agile and scalable power of the Cloud is no longer an option. But once again, it's not a question of size: retailers across all sectors have recently succeeded in creating differentiated and truly personalized experiences, both online and in-store. Part of it is finding out what customers' real expectations are .