Post by account_disabled on Nov 4, 2023 1:44:05 GMT -5
The retailer must be well informed, must be able to provide a personalized experience and a good diagnosis : the customer must quickly find what he is looking for and in this way he will be able to experience a positive user experience. Standardized beauty and cosmetics solutions don't work As already underlined, beauty and cosmetics products and the user experience must be personalized. Retailers not only expect beauty and cosmetics brands to improve the customer shopping experience, but also invest in brands in this sector to increase sales in physical stores. Macy's and Sephora , for example, have created in-store environments full of different brands.
Macy's even launched its “ Impulse Beauty ” concept by combining its established beauty brands with gondola-like booths displaying products from more niche brands. The overall use of the space is more innovative and is also designed to attract new customers. These stores are like interactive environments where customers are welcomed by retailers who are knowledgeable web designs and development service about all the brands. And this not only increases the value of each seller, but also provides a positive in-store user experience . Often the retailers are beauticians and makeup experts who can offer sessions directly in the store. Macy's and Sephora, for example, in some stores shape the eyebrows of customers who request it.
These beauty merchandising trends are not only found in high-end department stores and specialty stores, but can also be found in some pharmacies. UX-beauty-cosmetics-quote6 4. Replicate the store customer experience across all distribution channels If touch and feel and personalized interaction are particularly important in the sale of beauty and cosmetic products, how can they be replicated in other channels, such as online? Some brands are recreating the one-to-one sales experience using mobile applications that offer real-time instructions and information.
Macy's even launched its “ Impulse Beauty ” concept by combining its established beauty brands with gondola-like booths displaying products from more niche brands. The overall use of the space is more innovative and is also designed to attract new customers. These stores are like interactive environments where customers are welcomed by retailers who are knowledgeable web designs and development service about all the brands. And this not only increases the value of each seller, but also provides a positive in-store user experience . Often the retailers are beauticians and makeup experts who can offer sessions directly in the store. Macy's and Sephora, for example, in some stores shape the eyebrows of customers who request it.
These beauty merchandising trends are not only found in high-end department stores and specialty stores, but can also be found in some pharmacies. UX-beauty-cosmetics-quote6 4. Replicate the store customer experience across all distribution channels If touch and feel and personalized interaction are particularly important in the sale of beauty and cosmetic products, how can they be replicated in other channels, such as online? Some brands are recreating the one-to-one sales experience using mobile applications that offer real-time instructions and information.